Find the right vibe.
FUN GUY QUICK GUIDE
Fun Guy makes functional chews, chocolate, and tinctures powered by kanna and thoughtfully selected botanicals. Each formula is made for a different kind of moment.
What is Fun Guy?
Fun Guy is a functional botanical brand built around kanna, a plant traditionally used to support mood, connection, and calm.
The line includes fruit chews, vegan dark chocolate, and daily elixirs made with kanna, functional mushrooms, adaptogens, and other plant-based ingredients. Think of it as a sober-friendly way to support a better mood or a more intentional moment, without THC or psychedelics.
Start with the moment your customer wants to create, then choose the formula that fits.
Choose the moment.
Each Fun Guy formula is designed for a different feeling, occasion, or routine.
Drip
For playful, intimate, connected moments.
Recommend Drip for date night, an intimate setting, or customers looking for a more sensual and social experience.
Chill
For unwinding, decompressing, and settling in.
Recommend Chill to customers looking for a calmer, more grounded way to come down after a long day or reset their mood without checking out.
Flow
For social energy, connection, and an upbeat mood.
Recommend Flow to customers who want to feel more open, present, and engaged for a social occasion, creative day, or night out.
Meet the daily elixirs
For customers who prefer a tincture format, Fun Guy offers two daily elixirs designed for different needs: Mellow for calm and balance, and Perform for energy and focus.
Mellow
An anytime tincture for a calmer, more grounded day.
Mellow combines 20 mg of high-potency kanna with reishi, chaga, valerian, and kava. It is for customers who want to take the edge off, support a better mood, and feel more settled without making the day feel heavy.
Perform
A daily tincture for focused, sustained energy and performance support.
Perform blends functional mushrooms and adaptogenic plants for customers who want to support energy, cognition, drive, and overall performance without relying on a typical energy drink.
What should I recommend?
A customer wants a social, elevated mood.
Recommend Flow.
Say: “Flow is the social formula. It is for feeling more open, connected, upbeat, and present.”
A customer wants to unwind.
Recommend Chill.
Say: “Chill is the calm formula. It is for decompression, a more settled mood, and an easy way to slow down.”
A customer wants something for date night.
Recommend Drip.
Say: “Drip is the intimacy-focused formula. It is made for a more playful, sensual, connected occasion.”
A customer wants calm support during the day.
Recommend Mellow Elixir.
Say: “Mellow is an anytime tincture for taking the edge off and staying grounded. It is for customers who want calm without checking out.”
A customer wants more energy and focus.
Recommend Perform Elixir.
Say: “Perform is a daily tincture for focused, sustained energy and overall performance support.”
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Helpful product language
How to describe Fun Guy
“Fun Guy makes functional mood-enhancing chews, chocolate, and elixirs for different moods and moments. Flow is for social energy, Chill is for unwinding, Drip is for intimacy, Mellow is for everyday calm, and Perform is for focus and drive.”
What to avoid saying
Avoid saying that FunGuy products “get you high” or that they treat anxiety, depression, insomnia, pain, or any other medical condition.
Keep the conversation focused on the product format, intended experience, ingredients, and package directions.
How should a customer start?
Encourage customers to read and follow the serving directions on the individual package. Start with the labeled serving, allow time before taking more, and do not exceed the product’s stated daily serving guidance.
Who should speak with a healthcare professional first?
Customers who are pregnant, breastfeeding, taking medications, or managing a health condition should consult a qualified healthcare professional before using dietary supplements.
Customers taking SSRIs, MAOIs, or other medications that may affect mood, serotonin, or the nervous system should speak with a qualified healthcare professional before using FunGuy products.
Give your customers a functional option they will want to talk about.
BRING FUN GUY TO YOUR SHELVES
Fun Guy gives retailers a clear entry point into functional botanicals, with approachable formats, strong shelf presence, and formulas made for real customer moments. From social energy and calm to daily performance support, the lineup gives your team an easy way to match customers with the right product.
Available through BLK LBL Co. for approved retail partners.
