Kanna Extract Co. is a precision botanical brand built around kanna, a plant traditionally used by the Khoi and San peoples of South Africa to support mood, calm, and connection.
The line includes extract powders, an extract oil, encapsulated daily formulas, and loose herb, all made from Sceletium tortuosum grown by a single South African grower under a documented benefit-sharing agreement. Every batch is tested by an independent lab for alkaloid potency, heavy metals, pesticides, and microbial safety.
Start with how precise your customer wants to be, then choose the format that fits.
Four ways in.
Kanna Extract Co. comes in four formats, each built for a different level of precision or preference.
The most adjustable format, dialed to the milligram with a micro-scoop or scale. Also the most affordable per serving.
Pre-measured, one capsule per serving. No scoop, no scale, no decisions. Available in five formulas built around a specific feeling.
An extract oil is measured in drops instead of milligrams. Quick, but less exact than powder.
Whole, unextracted plant material for tea and herbal blends, measured in whole grams. For customers who want the traditional ritual, not just the extract.
Why the alkaloid profile matters
Kanna's effects come from its alkaloids, primarily mesembrine and mesembrenone. The ratio between them determines how a product feels: a higher mesembrine content tends to feel brighter and more energizing, while a higher mesembrenone content tends to feel calmer and more sedating. The total percentage tells you how concentrated the extract is overall.
This is why Kanna Extract Co. publishes the exact profile on every product, so you can match a customer to a feeling, not just a product name.
Their best-selling extract.
Recommend LIFT for first-time kanna customers or anyone who wants a bright, social, daytime lift. 80% mesembrine, 40 servings per jar.
For a warmer, more body-centered mood lift.
Recommend BLISS to customers who want LIFT's uplift without the energized feeling. 65% mesembrine, 20% mesembrenone.
For calm, grounded, evening use.
Recommend REST to customers who want to wind down at the end of the day. 50% mesembrine, 25% Δ7-mesembrenone.
Their most potent single product.
Recommend LIFT XR only for experienced kanna users seeking extra strength. 16% total alkaloids.
Built for convenience.
Kanna Dailies take the extract and build around it. Each capsule pairs 25mg of a core extract with a 625mg supporting blend, no measuring, no mixing, just one capsule.
Recommend Dailies to a customer who wants kanna to be part of their routine without thinking about dosage every time.
Warmth & connection.
Recommend DESIRE to customers who want to feel warm and open with the people they're with. 25mg BLISS kanna extract with damiana, muira puama, catuaba, and organic cordyceps.
Deep rest.
Recommend DREAM to customers winding down for the night. 25mg REST kanna extract with baicalin, L-theanine, organic reishi, and L-THP. No melatonin or added hormones.
Concentration & energy.
Recommend FOCUS to customers who want steady, alert concentration through the workday. 25mg LIFT kanna extract with organic Hericium erinaceus and guarana. Best for morning or early afternoon.
What should I recommend?
Recommend LIFT or a Daily if they don't want to measure.
Say: "LIFT is the best place to start. It's bright and easy to dial in, and a jar lasts 40 servings."
Recommend Kanna Daily.
Say: "Each capsule is one serving. Pick the one that matches how you want your day to feel."
Recommend DESIRE.
Say: "DESIRE is the slower, more open option for evenings with other people."
Recommend LIFT XR.
Say: "LIFT XR is the extra-strength powder, meant for people who already know how kanna affects them."
Recommend Kanna Drops or Fortified Kanna Herb.
Say: "Drops are two to four; no scoop or scale. The herb is the traditional version, steeped as a tea."
Helpful product language
"Kanna Extract Co. makes lab-tested kanna extracts, and every extract publishes its alkaloid profile. LIFT is bright and good for the daytime, BLISS is warmer and more settled, and REST is the calmest one for the evening. If a customer doesn't want to measure anything, the Dailies are one capsule per serving. None of it contains THC or psychedelics."
Avoid saying that Kanna Extract Co. products "get you high," or that they treat, cure, or help with anxiety, depression, insomnia, pain, or any other medical condition.
Keep the conversation on the format, the ingredients, the alkaloid profile, and the package directions.
Say this instead:
Instead of "It helps with anxiety."
Say: "It's made for a calmer, more settled mood."
Instead of "It helps you sleep."
Say: "DREAM is made for winding down in the evening. It isn't a sleep aid."
Instead of "It works like an antidepressant."
Say: "It's a botanical that people use for mood and calm."
Instead of "It's natural, so it's safe."
Say: "Read the label and follow the serving directions."
Instead of "Take more if you don't feel it."
Say: "Start with one serving and give it time before taking more."
Instead of "LIFT XR is just a stronger LIFT."
Say: "LIFT XR is extra strength, meant for people who already know how kanna affects them."
Never tell a customer:
How should a customer start?
Encourage customers to read and follow the serving directions on the package. Start with one serving, give it time to work before taking more, and don't exceed the stated daily limit.
Say this to a new customer:
"Start with one serving and give it a full 30 minutes before you decide anything. It's easier to take a little more later than to take less."
By format:
Powder
One serving is 25mg, which is what the micro-scoop is for. A 1 gram jar of LIFT, BLISS, or REST is 40 servings. Effects usually start around 30 minutes and last two to three hours.
Capsules
One capsule is one serving, and the limit is one capsule in 24 hours. Capsules take a little longer to kick in, usually 30 to 60 minutes, because the capsule has to open first.
Drops
Two to four drops, no measuring. Effects usually start around 30 minutes and last two to three hours.
Herb
Steeped as a tea or used in herbal blends. Follow the directions on the pouch.
Timing:
One thing to tell customers: Don't stack two kanna products at once. Taking two together is just a larger serving, not a different effect.
Who should speak with a healthcare professional first?
Kanna affects serotonin, so staff should treat this as a rule, not a suggestion.
Customers who should talk to their doctor or pharmacist before buying:
Combining serotonergic substances can cause serotonin syndrome, which is rare but serious. Kanna is also not for anyone under 18.
Ask every new customer:
"Are you taking any medications or supplements right now?"
If they say yes, or aren't sure:
Say: "Please check with your doctor or pharmacist before trying this. It's worth a quick call to make sure it's a good fit."
If they mention an antidepressant or mood medication:
Don't make the sale. Say: "Kanna can interact with those, so you'll want to talk to your prescriber first. We'll be here when you've checked."
If they ask whether it's safe with their medication:
Say: "I can't answer that for you. Your pharmacist can look at your exact medications in a couple of minutes."
One thing for staff to remember:
Supplements and cough medicine are easy to forget. Customers often don't think of St. John's Wort, 5-HTP, or cold medicine as "medication," so ask about them by name if they seem unsure.
Give your customers a kanna they can trust.
Kanna Extract Co. gives retailers a clear, well-documented way into kanna. Every extract publishes its alkaloid profile, every lot is tested by an independent lab, and the line covers four formats, so your team can match nearly any customer to the right product. From a first-time buyer's first jar to a daily capsule routine, there is an easy answer at the counter.
Available through BLK LBL Co. for approved retail partners.
